Fidelo x Shopify

GREAT PRODUCT. STORE THAT DIDN'T SHOW IT.

Fidelo's conversion rate told the story clearly. Traffic was coming in. Orders weren't. Product pages had the right information but in the wrong order - nutrition claims buried below the fold, no trust signals at the top, and a mobile experience that made browsing feel like hard work. New visitors had no fast way to understand why Fidelo was worth choosing over a brand already sitting on their kitchen shelf. The store was generating sessions but losing revenue at every step.

REBUILT THE FOUNDATION. REWROTE THE STORY.

We didn't start with design - we started with the customer journey. Every page was mapped against one question: what does a first-time visitor need to see, in what order, to move from curious to convinced? We rebuilt the homepage to lead with Fidelo's origin - the rural Rajasthan story, the bilona process, the clean-label promise - before showing a single product.

Product pages were restructured for clarity and trust: protein content front and centre, ingredient sourcing above the fold, reviews positioned where hesitation lives. A Klaviyo retention flow was layered on top - welcome, post-purchase education, and reorder sequences timed to product consumption cycles.

THE NUMBERS MOVED. FAST.

Within weeks of launch, the store was performing the way Fidelo's product always deserved. Conversions up 42%. Engagement up 28%. Add-to-cart rate more than doubled at 2.1x. Customers who bought once were coming back - because the post-purchase experience gave them a reason to.

The brand that had been losing revenue at the store level was now generating it consistently. Fidelo's story was finally being told in a way that converted belief into buyers.