NOW WORKING WITH BRANDS ACROSS USA · UK · INDIA · UAE · AUS
Vana Nature Farms x Shopify
Shopify Custom Theme Design & Build · WhatsApp Commerce · Zero Plugin Architecture
Vana Nature Farms is a 70-acre working farm with a team of 40, growing premium dates and cold-pressed oils under one rule: everything sold is grown here. No external sourcing. No middlemen. No compromise.
That level of integrity is rare. It's also exactly the kind of story that sells online - when the store tells it properly.
Before Digitalyz, Vana had no direct digital sales channel. Their produce reached buyers through intermediaries, which meant the farm's story, growing philosophy, and product quality were invisible to the end customer. A buyer comparing Vana Medjool dates to a supermarket brand had no way of knowing what made them different.
The farm was also generating bulk enquiries from institutional buyers with no structured way to engage. That revenue was being left on the table entirely.
There was also a clear commercial constraint: zero paid plugins. Everything had to be built custom or handled natively - keeping ongoing costs down to a single Shopify Basic monthly charge.
THE PROBLEM
A FARM GROWING PREMIUM PRODUCE. WITH NO WAY TO SELL IT DIRECTLY.
Vana Nature Farms had everything a premium food brand needs to win online - farm ownership, product quality, a genuine story, and a range that served both retail and bulk buyers. What they didn't have was a direct channel to sell through.
Without a D2C store, the brand had no control over how their produce was presented, priced, or perceived. Every sale went through an intermediary. The farm's story - 70 acres, 40 people, scientific cultivation, handpicked harvests - was invisible to the end customer who was actually buying the product.
Meanwhile, the farm was also generating bulk interest from institutional buyers who had no structured way to enquire, engage, or place orders. That revenue was being left entirely on the table.
WHAT WE DID
BUILT THE BRAND, THE STORE, AND THE SALES SYSTEM. FROM ZERO.
We started with identity. Before a single page was designed, we worked on how Vana Nature Farms should feel online - premium but grounded, modern but rooted in the land. The result was a warm, editorial aesthetic built around real farm photography, earthy tones, and typography that felt as considered as the produce itself.
The Shopify store was custom built on a paid theme with heavy custom development on top - no paid plugins, no recurring app costs beyond Shopify Basic. Every feature was either native or coded directly: the scroll-ticker marquee, the product grid, the bulk order enquiry form, the custom navigation.
WhatsApp commerce was integrated via AiSensy - abandoned cart recovery, order confirmations, and live chat support all running through WhatsApp. For a farm-direct brand selling to Indian families and institutional buyers, WhatsApp is where trust conversations happen. We put Vana directly in that channel.
The bulk order page was built as a separate, structured experience - not just a contact form, but a proper B2B entry point with enquiry fields, product selection, and volume specification.
THE RESULT
FROM NO DIGITAL PRESENCE TO A STORE THAT SELLS THE FARM'S STORY AND ITS PRODUCE.
Vana Nature Farms went from zero digital sales capability to a fully live, conversion-optimised Shopify store - with no paid plugin overhead, no ongoing app costs, and a WhatsApp commerce layer that keeps customers engaged after they land.
Design brand visibility increased 5x as the store established Vana's identity in a category where most farms look like commodity suppliers. Product discoverability tripled through clean URL architecture, product naming, and SEO structure built into the theme from day one.
The bulk order channel - previously non-existent - now gives institutional buyers a structured path to enquire and engage. And the store's recurring cost? A single Shopify Basic plan. That's it.
LET'S BUILD
YOUR STORE
INTELLIGENT AUTOMATION
GLOBAL SUPPORT